Amsterdam is full of treasures. Somewhere between the university buildings, the squats, the tourist cafés, the canals and vintage streets, a little gem is hidden in a tiny alley. Rena Noordermeer founded this store after daydreaming about it during her studies in graphic design, which was 10 years ago.
When I was living abroad, I met tons of interesting people from many different nationalities. Once, I met Mel Shaw in art class. Both of us weren’t even subscribed to the course for credits, but still decided to spend our wednesday afternoons in a class room in an old building in Amsterdam near the canals, listening to lectures about Monet, Mies Van de Rohe and Gaugin.
After a long period of visiting Starbucks, my eyes suddenly opened up for the real art of coffee making. One day my girlfriend took me to Two for Joy Coffee Roasters in Amsterdam.
I got interested in this phenomenon after visting Pristine Fixed Gear in Amsterdam. As a mere visitor in the world of fixed gear, race and cyclocross bikes, this shop was the perfect environment to get an overview of what’s being sold and used in the bicycle world.
Everyone who lives in a city must have noticed them: the race bikes or glowing designer fixie bikes are taking over the streets. Boys, and yes girls too, are nowadays taking over the urban landscape on wheels which are not part of your average city or mountain bike.
Somewhere in the centre of Amsterdam, a place called Hutspot, definitely deserves to be called a hot spot, literally and figuratively. This huge store reminds you of a Berlin café with a lot of Scandinavian design, while still being overtly Dutch in their way of working and helping customers. What you see is what you get (buy).